Top 10 Online Marketing Trends For Online Marketers in 2018
2018 is a year of results the experiment done before will now be implemented on large scale whether it’s AI or Machine learning. Online Marketing is not just about marketing, branding or customer interactions it is about technology and hence it is getting tougher for online marketers to fight for their share of audience. When you look around everything is going online, everyone wants’ to capture the audience on Online Market. Online Market is like an ocean and you need to be a good sailor to reach at your destination.
So are you ready to gear up and make your ship ready to sail in this ocean, then you are reading a perfect article. I would like to mention the Top 10 Online Marketing Trends For Online Marketers in 2018!
- Video Marketing
- Content Marketing
- Social Media
- Customer Feedback
- EU Privacy Updates
- Big Data
- Mobile Marketing
1.Video MarketingVideo have proved to be one of the best way to engage your customer, videos have better customer engagement as compared to any other medium, customer prefer watching a video instead of reading an article or mail. The chances of getting the user attention increases up to 80% if you are using a video.
We all are familiar with the new features in Facebook, whatsapp, snapchat where putting a status as video is possible all of this is due to the great engagement result through Video.
“Customer is the king” being said that keeping your customer as central focus is important, which make it possible for personalization method to take over. The best example of this strategy is Coco Cola where the user can dedicate the coke with a name of his/her family member or friend.
Personalisation offers unique customer experiences based on their specific preferences, interests and behaviours. 2018 will be a year where personalization will definitely increase.
3. ChatbotsChatbots were predicted to be the best way for providing customer support which wasn’t that successful in 2017 but they have made a great impact in year 2018 after the inclusion of AI chatbots have improved making it the best tool for customer interaction.
“The global chatbot market is expected to reach $1.23 billion by 2025”_Grand View Research
4. Artificial IntelligenceAI is been the centre of attraction from last few years and this is because AI has the ability to provide personalizing marketing to the users. AI-based tools such as Intercom and seventhsense, helps the marketers to connect the targeted audience and choose the right mail to be sent at right time. Chatbots help companies support a larger audience at a faster pace, while also providing their marketing departments with the information they need to engage with the customer.
5. Content Marketing“Customer is the king” is almost known to everybody we keep using this phrase whenever it comes to interact with the customer but “Content is the Queen” and without a queen a palace will not be as beautiful as it should be. The content should be eye catchy, beautiful, explanatory, precise and it should provide the relevant information.
“The average reader spends only 37 second reading an article”_News Cred Insights
“The top ranking content is usually just over 2,400 words”_SerpIQ
6. Social MediaWe all know that the best way to engage with large audience is through social media whether it is Facebook, Twitter, Pinterest, Google+, Youtube you need to post your content on platform like this doesn't matter whether you are a start up or just a blogger who want's to earn some money the reason is very clear they are free they cover a large number of audience and also they keep updating with new advanced features for commercial user, whether it is a promotion of your new product or a information that you want to share with your audience.Social platforms are the best everyone is there even your nanny!
"3.196 billion global social media users in 2018, equaling 42% penetration."
_We Are Social
"Online adults aged 18-34 are most likely follow a brand via social networking (95%)"_MarketingSherpa
"1.5 billion logged in viewers visit YouTube every single month."_Youtube Official Blog
You might think that reviews doesn't really matter but Google take it seriously and always prefer the results having better reviews on google and same goes with the reviews on facebook. Shopping sites also keep focus on reviews it is one of the best way to get to know about any product, service, company or even an institute. I personally check reviews and take them seriously and now I hope you will too.
8. EU Privacy Updates
Big Data is getting bigger and bigger with the increase in internet based activities there is an increase of volume, variety, velocity and variability and all of this can only be handled by Big data yes this is a need of hour companies like google, facebook, netflix are already taking care of it and if you think that this huge amount of data will not be on your door then you are wrong to be successful in 2018 Big data is one of the technology that can't be ignored.
Top 3 Hadoop Vendors providing big data solutions are Microsoft, IBM & MapR.
The time spent by an average user on mobile phone is more when it comes to social sites upto 60% more. Time spent by a user on you tube is 1 hour when it come to mobile device same goes with other social platforms like fb and instagram.
Mobile is one of the fastest way to reach your audience not only this google is creating a new algorithm for mobile first so it's all in your hand.
We hope that you will try to implement most of these trends and keep shining online. TWS Technology is always there to help you out on your online journey.