How To Increase Conversion Rate To 100% Result Oriented Blog For Marketers
I have
been into online business for a lot of time and I have seen different
approaches followed by Online Marketers all around the globe and all of those
direct to one single GOAL i.e Sales!Sales!Sales!Sales!Sales!
You must have tried various options to grab the leads and that's so cool. I know you have tried all from landing page optimization, affiliate marketing, content marketing, PPC campaigns, social media campaigns, free giveaways campaigns, email marketing and what not.
But what
if I tell you that you have achieved only 30% of your business the rest 70%
will turn on when you will convert even 25% of these leads into sales.
- What is Lead Conversion.
- Why Conversion is so hard.
- Guru mantra for increasing conversion with TWS
Making someone stand by and watch you dance is easy but making them to pay isn't
So I will
make things more simplified for you guys, that will make them pay!
I will
write down the basic and best ways of converting leads.
What is Lead Conversion?
Lead conversion is the process of turning a
lead into an opportunity/deal, converting prospects into customers. Usually
leads are generated from marketing inbound or outbound activities.
For example
when someone who is interested in your product or service has taken your
desired action on a landing page or has given you some type of information –
email address, phone number etc.
Lead conversion rate is the percentage of
leads that became customers.
Why Converting the leads into customers a difficult
thing?
- Per Marketo, only 25% of
leads ready to buy from you.
- 79% will never convert if
they aren’t nurtured after the fact.
- 1/4 of leads are qualified,
meaning approximately 75% aren’t your ideal customer.
Conversion
starts from conversation and if your conversation is not interesting the
chances of conversion will also stay low.
The trick
here is that you need to share all the information with your prospect and while
keeping there interest alive.
Everyone
is selling in the market someone is selling for profit and someone is selling
for survival so a good quotation and exciting offers may give a lead for today
but to retain that lead you need to provide excellent service.
Innovating
new ideas is where you are lacking providing offers and coupons are now an old
and dull strategy why?
I''ll
tell you why???
Suppose
you are trying to grab leads for purchasing your study material with which you
are also providing free test series...wow you thought you have done everything
from your side but what if I am not interested in studying.......the deal is
over!!!!
Now these
kind of circumstances keep coming our way in day to day business life and we
take them as an experience but what if i'll tell you, that you don't need to do
mistakes and learn from it you can learn from mistakes done by others!!!
So I have
extracted numerous strategies applied them practically and out of those all, I
would like to share the best number of strategies that you can applied and earn
some cash.
Ways by which you can increase your conversion rate.
Don't Just Sell But Share
Most of
the time I have seen sell guys that they all just want to convert their leads
and change them into numbers
It is not
how it works in today's environment, your sell guy needs to create a
relationship with the customer by pitching the details in a story form instead
of blabbering it as a machine.
Human
need emotional touch to everything and as per Gerard Zaltman, the author
of How Customers Think: Essential Insights
into the Mind of the Market found that 95% of cognition happens outside of our
conscious brain and inside our subconscious, emotional brain.
Telling a
story will help you to make a better bond with the customers.
Keep it Simple and Understandable
If your
prospect is shown some interest in you and your product or services there is
definitely something he/she wants from you, now its your responsibility to
achieve their expectation by giving them simple and yet effective solution
You must
have heard about the line "If you can't convince them confuse them"
That
thing is pure bullshit business doesn't work like that and if you can't
convince them then you will lose them.
Many
organizations have understood this approach and they have started creating
pricing policies as per the consumer needs instead of providing them a
pre-planned pricing of the product they are now more flexible and easy to
proceed.
Our mind
always want to opt the easiest option to achieve results. It is no surprise
that Stephen Covey’s 7
Habits of Highly Effective People became a multi-million dollar bestseller. It
mention the easiest way to become a highly effective person.
Train your people to win and not just to survive
All
organizations may not have a sales team but all great organizations always have
their people ready to sell I guess you all have watched the movie "
Wolf of the wall street" and if you haven't then you should
do it today.
I am not
promoting the movie or the actor but if you will see the movie you will get to
know that a great sales team that always try to win they make their
organizations proud.
Training
your sales team include their presentation to their approaching they should be
well prepared before and after they approach the prospects, they are the face
and voice of your organization.
No matter
how good the online world has become you still need to make calls and give them
assurance all big deals are done by face to face or on phone they are never
done on emails.
Content and takeaways should be great
RedBull
RedBull
has used their content in a way that it made red-bull more eye catchy instead
of showing about just drink, they emphasized more on the after effect of
red-bull "that give you wings" also the cartoon used
in videos made it more interesting to watch the advertisement.
Content
is the queen and if your content is made according to your product profile then
your work become more easier.
Act fast or stay last
There are
million prospects in the world and they are just waiting for your call one good
phone conversation will provide you great results so call as fast as you can
because there are other who are calling them too.
- Around 60 % of leads end up
selecting the company that reaches out first.
- New leads are 100 times more
responsive if it is reached out in 5 minutes rather than 30 minutes or a
day.
The
reason why acting fast is important is that it will help you to grab lead and
then work on the other lead by this your efficiency will increase.
Don't Waste Your Time
We all
know how customers behave while receiving offers and calls most of them aren't
interested so you need to decide a peak point after which you will stop calling
them again and wasting your time.
So once
they reach the peak point remove them from your list.
Now focus
on your new target market.
- Create A Segment
- Target Your Market
- Positioning
Making
100 Calls to those who aren't of your target area will only waste your time
instead call those 10 who belongs to your target market this improves
conversion rate.
Cool Website with good FAQ's and help
Nobody is
a born genius everybody watch and learn new things and if you have a great
website that can interact with the customer that will be amazing using of bots is
another big thing in online marketing.
People
coming on your website have a reason to visit it so make that count, make them
realize that how cool you are and you are the best person they were looking
for.
Now if
you need any help to organize a website that is so cool and you want to expand
your business get leads want's them to convert into sales we have all the
answers for you visit TWS.
https://aab-edu.net/
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